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Boxed — Brand, Identity, Campaign and Product Design

 
 

Art direction, design and copywriting for brand creative, campaigns and product design. Evolution of brand guidelines and UI design library.

 
 
 
 
 

Think Inside the Box – Inc. Magazine

Mother’s Day thank you – New York Magazine

 

Mother’s Day thank you – New York Magazine (photo: Gio Serrano)

 
 
 
 
 
 
 
 
 
Evergreen campaign assets

Evergreen campaign assets

 

Evergreen campaign assets

 

Evergreen campaign assets

 

Evergreen campaign assets

 

Boxed Up loyalty program (‘UP’ logo design and branding)

Boxed Up loyalty program (‘UP’ logo design and branding)

 

Memorial Day campaign

Memorial Day campaign

 
Holiday campaign

Holiday campaign

Holiday campaign

 

New Year’s campaign

New Year’s campaign

 

Valentine’s Day campaign

Valentine’s Day campaign

 
 
 
 

Thank you to the team…
Leadership: Chris Chueng, Jackson Jeyanayagam, Andrea Chesleigh

Creative direction and copy: Lindsay Coomes, Gio Serrano
In-house creative team: Elyse Viviano, Steven Lowe, Olivia Kwiatkowski, Michelle Pelowski, Lorraine Chan
Product design: Tess Demir, Connie Cheng
In-house photo studio: Marissa Rosado, Maged Samuel, Kaitlyn Dunphy