Brand strategy and identity, app and web design for financial startup Kudzu, offering digital banking, savings tools and financial literacy tutorials. Designed for customers in the earlier stages of personal finance, the identity and experience is intended to feel simple and tech-forward without compromising on a warm, conversational and uplifting tone.
Core team: Daniel Vazquez (strategy), Jimmy Rau (designer), Vera Atamian (designer), Kaydee Walter (copy), Ryan Carl (strategy & design direction)
