Art direction and design for New York City half-branded subway trains. Thank you to the creative and marketing teams at Boxed for their collaboration!
Recent collaboration with Boxed is now on display in Boston, including half-branded trains, South Station takeover, billboards and recycling kiosks. RCS provided art direction and design from concept to completion. Click through the slideshow to see the designs in the wild. Final designs for the full campaign can be viewed here. Get bulk delivered with Boxed.com
Thank you to the Boxed marketing and creative teams. Special shoutout to designer/illustrator Steven Lowe who created the product illustrations, which are foundational for the campaign.