West Elm mobile [beta] site is out for a test drive

Responsive web design is important but doesn't always translate to the best UX for shopping and buying products on a mobile device. With this project we were asked to concept, design and execute a custom UX that is highly-visual and tailored specifically for shopping on your phone.

An early beta version was presented by Google at the 2016 Chrome Dev Summit as an example of what can be done with PWA technology, and now it's available for anyone to test drive @ mobile-beta.westelm.com (best viewed on mobile device). Feedback welcome!

Innovation Lead:  Luke Chatelain, West Elm
Development:  SF AppWorks
Design and UX:  Ryan Carl . Studio