NY-based branding and graphic design practice rooted in simplicity.
Founded in 2006 by Ryan Carl, design director and multidisciplinary designer. For 15+ years I have brought an approach of thoughtfulness and minimalism in collaboration with global brands, startups and local businesses.
Services: design direction (research, strategy, concepting, implementation), naming, branding and identity design, art direction, editorial design, user interface and experience design
Selected clients: A.P.C., Chipotle, eBay, Google, J.Crew, Jordan Brand, Nike, The North Face, Theory, Tommy Hilfiger, Tory Burch, Warby Parker, West Elm
Currently working with the innovation team at West Elm, providing UI/UX design for new commerce products and experiences. Also providing ongoing design and branding direction for Boxed.com and their private label brand, Prince & Spring.
After receiving an undergraduate degree in religious studies from University of Oregon, and master’s degree in religion from Oxford University, I became a self-taught graphic designer and art director, obviously ;-) My academic background informs the studio's research and design process, and interest in conveying meaning and feeling through words, typography and minimalism — an approach I refer to as radical simplicity.
I* live and work primarily from my home† and studio in the Hudson Valley, but enjoy being in NYC often for meetings and events. I’m quite fond of my wife Jenny‡ and our two amazing kiddos# and two cuddly beagles‖. An avid supporter of Manchester City FC, the Oregon Ducks and my hometown Portland Trailblazers, typography lover and sucker for an interesting grotesque sans-serif with subtle quirksΔ, and enthusiastic about creating (and supporting) graphic design, typography and art. Member of AIGA.
* apparently I’m never in pictures by myself, so here’s one from awhile back with my daughter, who seriously ups the cuteness factor
† my wife and I put all of ourselves into the design and building process of our modern farmhouse. We moved in July 2018. Quite proud of it :-)
‡ note to self, also need photos of Jen without kids
# salud from the Carl kiddos
‖ our beagles, Frannie and Gertie, were featured in a Dodo video about their rescue story (narrated by my wife). They are my best studio mates.
Δ this site uses one of my favorites