Boxed OOH In the Wild

Recent collaboration with Boxed is now on display in Boston, including half-branded trains, South Station takeover, billboards and recycling kiosks. RCS provided art direction and design from concept to completion. Click through the slideshow to see the designs in the wild. Final designs for the full campaign can be viewed here. Get bulk delivered with Boxed.com

Thank you to the Boxed marketing and creative teams. Special shoutout to designer/illustrator Steven Lowe who created the product illustrations, which are foundational for the campaign.

Introducing The Nice Kind

Excited to announce the [soft] launch of my new side project. The Nice Kind is the product-creating arm of the studio and will focus on designs that are thoughtful and purposefully minimal. Drawing on inspiration from a handful of interests (sport, modern art, typography, philosophy), the designs will be clean, simple and classic-feeling. Graphic T's are available now. Other apparel and accessories, and art prints to follow.

Please visit the site and follow @thenicekind on Instagram to stay in the loop. Many thanks.

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West Elm mobile [beta] site is out for a test drive

Responsive web design is important but doesn't always translate to the best UX for shopping and buying products on a mobile device. With this project we were asked to concept, design and execute a custom UX that is highly-visual and tailored specifically for shopping on your phone.

An early beta version was presented by Google at the 2016 Chrome Dev Summit as an example of what can be done with PWA technology, and now it's available for anyone to test drive @ mobile-beta.westelm.com (best viewed on mobile device). Feedback welcome!

Innovation Lead:  Luke Chatelain, West Elm
Development:  SF AppWorks
Design and UX:  Ryan Carl . Studio

Email design and copy for Envelopes.com holiday campaign

Art Direction, design and copy for a fun and festive set of holiday emails for Envelopes.com. In addition to the email designs shown here, matching homepage hero images and other supporting assets were also provided.


Art direction and design for Canon USA emails and campaigns

Happy to have kicked off a new partnership with Canon USA. Art Direction, design and copy for marketing emails. Project management and coding also provided. Thank you Kevin McCarthy and Irene Cheung for your collaboration.